Sep 8, 2020
I always say that selling is
serving, but not every customer is the same, right? People have
different personalities, perceptions, preferences and desires, but
that’s not all that influences when making a sale or negotiating
with your client.
Did you know you may be
upsetting or ignoring the gender responsible for the majority of
purchasing decisions being made?
The truth is that old, outdated
and very masculine sales methods aren’t working
anymore.
In today's episode we will talk
about a very important topic, which unfortunately is often ignored
or often unknown. Let’s dive into how to sell to the
genders.
Biggest Takeaways:
- As a
business owner you need to understand there are gender differences
in how people buy. Selling without this consideration is isolating
buyers.
- Women
don't want to ask permission, women want to collaborate. They want
to bounce off ideas and look at things from different
perspectives.
- Genders are different and have subtle
nuances.
- Your
branding on your marketing collateral is not the only way to get
more sales (AKA pink doesn’t make you sell more to
women).
- Selling to different genders doesn't mean you
have to change your personality. It means that you must know how to
deal in different ways.
Highlights:
- The
Traditional view on how to sell [02:58]
- The
Male Dominant View that is Not Appreciated by Your Female
Audience [04:39]
- Real
Situations: How to Deal with Different Genders [05:51]
- Who
Controls Money spent in Today’s World? [08:33]
- Sometimes You Must Step In [10:30]
- How
Women/ Female like to Sell [13:24]
- How
Women/ Female like to Buy [14:48]
- The
Difference in Mindset between the genders [19:00]
- The
Free Resource that you need to Know [22:59]
Resources to Help You Master The Sales
Game!
They are the perfect companion
to my Master The Sales Game podcast, so you can take the next step
to getting more of those sales 😊
- Selling to Her
- grab my quick assessment to
figure out how well you’re currently selling to women as well as
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-
6-Figure Blueprint -
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Turn “I Can’t Afford It.” Into “Sign Me Up!”
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objections to get more sales, more paying clients and turn those Nos into
Yeses!
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- Top 5 Secrets To More
YES’es - Get the exact
same secrets I’ve only shared with my premium VIP 1:1 clients
paying multiple 5 figures. Learn how to turn
connections into conversations and conversations into a waitlist of
dream clients. Grab your very own
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more YES’es on your sales calls.
Join Sell With More Ease:
If you're done with wasting time
on tire kickers and desire to increase the closing rate on your
sales calls and get your dream clients to work with you so that you
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know when doors open!
Send me your burning questions:
Send me your questions and I will profile you here on an upcoming
show.
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