Sep 15, 2020
Getting potential clients to
become paying clients can’t happen without this missing
link.
Clients only buy when there’s a
need for them to change from where they currently are to what life
would be like with your product or service.
But how do you use this to your
advantage without manipulation or chasing after potential clients
and prospects to get them to buy?
In this short episode, listen in
to find out the critical place where sales actually
happen.
Biggest Takeaways:
- You
must sell in the gap
- If
your clients are not missing anything, they don’t need your product
or service they won’t buy from you
- When you
create too little of a gap, it means that your clients feel like
they can fix it on their own.
- Using
my Goldilocks Framework
- Your
offer is the bridge from where they are now to where they want to
be
- The
Time Is Now
- Selling is about more than solving problems for
your ideal clients
Highlights:
- What
You Must Do [02:25]
- The
Goldilocks Framework [03:05]
- What's Going to Create Goldilocks Opportunities
[05:23]
- The
Snowflake Analogy and Human Behavior [06:19]
- Why
Consistency and Building Relationship with your Client is
Important [08:31]
- How
to Create Brand Reputation and Goodwill [10:12]
- The
Time Is Now [10:59]
- The
Bigger Issue [11:33]
Be sure to tag me on social
@susanmcvea and let me know what problem you solve for your
peeps!
Sponsored by:
Sales Mastery Society: Join my exclusive inner circle of ambitious,
driven entrepreneurs wanting to master their sales, create more
impact and help more people with their business. Learn more about
my 4 step framework and repeatable sales system that helps you
attract, convert and retain more clients over here. 👉🏼
www.salesmasterysociety.com
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Send me your burning questions:
Send me your
questions and I will
profile you here on an upcoming show.
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