Dec 15, 2020
Do you recognize how powerful
social media can be, not only for sharing your content, but
ultimately convert those people who are listening and watching your
content and turn them into paying customers. Today's episode is
very special, as it brings you tips, strategies and frameworks
capable of changing the way you use social media and use it to
serve more customers.
My good friend Veronica
Sagastume, joins me to share how to create content on social media
to attract, connect, convert and engage your audience. We talk
about an easy three step framework for how you can actually create
a system to organize how you're creating all of that content or
repurposing content that you might already have and using what she
likes to call her paint by numbers system.
Veronica Sagastume is an ex
corporate CFO turned content marketing strategist with a passion
for helping accounting, bookkeeping and tax business owners create
their content to increase their visibility on social media and grow
their business online. After a 20 year corporate career, as an
accounting and finance executive in Silicon Valley, she made a bold
decision to trade her corner office for a home office in 2011. I
can't wait for you to hear all of the gems that we dropped in this
episode. Let's Dive In!
Biggest Takeaways:
- The Grass is always green. There's always a
newer improvement, a better strategy when we study social
media
- How do you use social media to make it work for
you, instead of being a slave to your social media
- Thought #1: Ask where they hang out on social
media.
- Thought #2: Do you want to show up on that
platform?
- Thought #3: What kind of content are you going
to enjoy creating?
- It is like a Muscle: The more you do it, the
easier it gets.
- There is a journey we need to take clients
on.
- 3 Key Words: Attract, Connect and
Convert.
- Working using social media is a long game
thing.
- Quality over quantity: why this matters so
much
- The importance of your story.
- A Mindset to Remember: Don’t talk AT people,
it’s about talking WITH people.
- Creating content is part of your bigger picture
marketing strategy.
- We are not convincing customers to buy
something, we are offering the opportunity to learn more, inviting
them to be helped. It is like a guide.
Highlights:
- The whole opportunity of using social media on
your business [06:13]
- 3 Actions that you can
implement.[07:35]
- What to do if you’re new [08:00]
- First Action [08:33]
- Second Action [09:05]
- Third Action [09:53]
- Where we should put more time and attention?
[12:00]
- It doesn't happen in the very beginning
[15:11]
- Consistency doesn't mean producing, tens,
hundred or thousand pieces of content. [16:41]
- A Real Life Example and an example of the
framework in action [20:26]
- Three Main Things to understand
[26:01]
- While the experience might feel similar, the
story itself is totally different. [33:37]
- How to use social media for being social and
growing a network? [34:49]
- Free resources that Veronica shares with us
[39:17]
- Understand this [46:15]
Follow Veronica Sagastume on
social media to get more frameworks and strategies!
Website
Facebook Page
Instagram
LinkedIn
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