Dec 15, 2020
Do you recognize how powerful
social media can be, not only for sharing your content, but
ultimately convert those people who are listening and watching your
content and turn them into paying customers. Today's episode is
very special, as it brings you tips, strategies and frameworks
capable of changing the way you use social media and use it to
serve more customers.
My good friend Veronica
Sagastume, joins me to share how to create content on social media
to attract, connect, convert and engage your audience. We talk
about an easy three step framework for how you can actually create
a system to organize how you're creating all of that content or
repurposing content that you might already have and using what she
likes to call her paint by numbers system.
Veronica Sagastume is an ex
corporate CFO turned content marketing strategist with a passion
for helping accounting, bookkeeping and tax business owners create
their content to increase their visibility on social media and grow
their business online. After a 20 year corporate career, as an
accounting and finance executive in Silicon Valley, she made a bold
decision to trade her corner office for a home office in 2011. I
can't wait for you to hear all of the gems that we dropped in this
episode. Let's Dive In!
- The Grass is always green. There's always a
newer improvement, a better strategy when we study social
- How do you use social media to make it work for
you, instead of being a slave to your social media
- Thought #1: Ask where they hang out on social
- Thought #2: Do you want to show up on that
- Thought #3: What kind of content are you going
to enjoy creating?
- It is like a Muscle: The more you do it, the
easier it gets.
- There is a journey we need to take clients
- 3 Key Words: Attract, Connect and
- Working using social media is a long game
- Quality over quantity: why this matters so
- The importance of your story.
- A Mindset to Remember: Don’t talk AT people,
it’s about talking WITH people.
- Creating content is part of your bigger picture
- We are not convincing customers to buy
something, we are offering the opportunity to learn more, inviting
them to be helped. It is like a guide.
- The whole opportunity of using social media on
your business [06:13]
- 3 Actions that you can
- What to do if you’re new [08:00]
- First Action [08:33]
- Second Action [09:05]
- Third Action [09:53]
- Where we should put more time and attention?
- It doesn't happen in the very beginning
- Consistency doesn't mean producing, tens,
hundred or thousand pieces of content. [16:41]
- A Real Life Example and an example of the
framework in action [20:26]
- Three Main Things to understand
- While the experience might feel similar, the
story itself is totally different. [33:37]
- How to use social media for being social and
growing a network? [34:49]
- Free resources that Veronica shares with us
- Understand this [46:15]
Follow Veronica Sagastume on
social media to get more frameworks and strategies!
Sales Mastery Society: Join my exclusive inner circle of ambitious,
driven entrepreneurs wanting to master their sales, create more
impact and help more people with their business. Learn more about
my 4 step framework and repeatable sales system that helps you
attract, convert and retain more clients over here. 👉🏼
Resources to Help You Master The Sales
They are the perfect companion
to my Master The Sales Game podcast, so you can take the next step
to getting more of those sales 😊
- Selling to Her - grab my quick assessment to figure out how
well you’re currently selling to women as well as how to get my
help to close the gaps! Grab your copy now.
- 6-Figure Blueprint - With this blueprint, learn the
3 simple proven ways to get calls booked
so you can generate clients on
demand! Make those $10K+ income months a reality and leave the
struggle, overwhelm and burnout behind. Grab your free copy now.
- Turn “I Can’t Afford It.” Into “Sign Me
Overcome price objections to get more
sales, more paying clients
and turn those Nos into Yeses! Grab your free copy now.
- Top 5 Secrets To More YES’es
- Get the exact same secrets I’ve
only shared with my premium VIP 1:1 clients paying multiple 5
figures. Learn how to turn connections into
conversations and conversations into a waitlist of dream
clients. Grab your very own
copy and start hearing
more YES’es on your sales calls.
Join Sell With More Ease:
If you're done with wasting time
on tire kickers and desire to increase the closing rate on your
sales calls and get your dream clients to work with you so that you
can grow and scale your business faster than you ever have,
click here to join the waitlist
for Sell With More Ease and be the
first to know when doors open!
Send me your burning questions:
Send me your
questions and I will
profile you here on an upcoming show.
Find out more about me here: