Jun 30, 2020
Allyship. What does that
actually mean for you and me? Especially as we navigate uncertain
waters, uncharted territory, as things in the world look very
different than they did just a short while ago.
This is a year for changes. It's
a decade for change. I know that there was a rallying cry at the
end of 2019, that 2020 was going to be different. And boy has it
ever been different.
This is just the beginning. It’s
important to understand the topic of diversity, equity and
inclusion. And for those of you who are not of color, understanding
your ability to be an ally to people of color is extremely
important for you to know that this is a marathon, not a sprint,
and this is not going to be done overnight.
This episode is going to be both
teaching and sharing, and I want your input. Regardless of where
you're listening right now, come over to my podcast page and share
with me openly, honestly, your thoughts. We are diving deep into
the topic of what it means to have diversity and to be inclusive
and equitable and what does this mean for our and your
- Allyship is a lifelong process of building
relationships based on trust, consistency and accountability with
marginalized individuals or groups of people. Like sales is based
on building relationships. It's based on trust, consistency and
a look at your core values. Does it accurately reflect what you
want to put out in the world? Do you need to have something that
allows you more flexibility around being more inclusive in your
language, more diversity and focused in your hiring practices or
the way that you have people on your team represented?
is shifting the way that we all do business, regardless of what
your fundamental belief might be. For diversity equity and
inclusion, it means that we're going to be able to see change. And
more importantly, that we're going to be part of the
first step into the journey of allyship [07:19]
story my friend shared with me about being pulled over by the
police. How she was able to lead with compassion and be direct, but
at the same time, be respectful and allow this police officer to
see her point of view. [09:45]
you may be indirectly discriminating against the people that you
desperately want to serve. [12:15]
it’s no longer okay to simply have good intentions. It is much more
important now that you have the ability to understand the impact of
your intentions, words, and the choices that you're making.
first step into opening up the conversation [16:41]
to continually improve as it is a marathon, not a sprint
you need internal policies and how to communicate them to your team
- Putting your money where your mouth is - When
you do things in a way that makes your customers feel like you're
congruent to them, it no longer feels like selling. It feels like
an intimate relationship and somebody who really understands them.
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