Master the Sales Game: How to Create Mental Market Share and Start Selling in a New Authentic Way

How to Create Mental Market Share and Start Selling in a New Authentic Way

Jan 5, 2021

In today's episode we’re diving into how to understand your client, because the sales game is a numbers game. Without understanding your potential clients and their needs at a deep level, you miss out on sales, but more importantly helping your customers solve their problems.

My colleague Anthony Camacho joins me on our episode to add in his expertise and unique way of creating mental market share to sell in a new and authentic way. Anthony is known as ‘Hitman’. A nickname earned not from the gang life he escaped as a teen; but for his ability to turn COLD into SOLD. Having worked with start-ups to $ 40 million ‘small businesses’ Anthony Camacho is a sales and performance mentor to everyday entrepreneurs as well as Fortune 500 companies.

The founder and creator of the Top Producer Factory, Anthony has personally cold called millions of dollars in sales, using techniques and strategies which he freely shares from stage. A former Dale Carnegie Coach and certified sales coach through the Institute for Professional Excellence in Coaching, Anthony, 39, has 20 years of experience in cold calling, generating new prospects, bringing in new business, closing deals and managing sales teams. Working with corporate clients, executives and small business rockstars; Anthony has provided his expertise in the United States, Australia and Dubai delivering sales and leadership seminars and keynote talks. Today my conversation about mastering the sales game is with him, with valuable tips and opportunities for you to further grow your brand, product and company. Let's dive in!

Biggest Takeaways:

It is all about the new way of selling.
If you provide a good product or program service to your customers, and help them to solve their problems, they will want to do business in the long term and give you referrals.
Sales is a number's game.
Numbers don't lie.
It is not about you, it is about the customer. Remove your ego from this equation.
It’s about helping customers make better decisions
80% of deals are closed on the twelve contact.
Create your own tracking, your own data research and projections.
Every single month there's an opportunity to make mental market share with customers.
The coach never makes the decision for the person.
You can't put a price on what a person wants.
You need to sell in the gap.

Highlights:

Why people think "Sales" is a dirty word [01:33]
How to hit your sales quota and close more deals [07:15]
How to be a good sales professional [10:17]
How to balance growing your database and nurturing relationships [13:32]
How to handle long negotiations with your client without being inconvenient [19:55]
Create Mental Market Share [20:48]
The five, three, one referral [27:09]
If you don't ask, you don't get [29:03]
How to get people to say yes to themselves[33:57]
What does a Coach do? [34:22]
What is the reward for your customers to attain what they're looking for [36:59]
How to go to the desired situation [37:50]
A special offer [47:41]

Follow Anthony Camacho on his Facebook Page for more tips!

Anthony's Facebook

Buy Anthony Camacho’s 2020 International Best Selling Book on Amazon:

Write an amazon review then post to Anthony’s timeline and get a 30 min sales performance coaching call to increase sales and revenue to your business. When complete, email him: hitman@camachocoaching.com

Your Amazing Itty Bitty® Little Black Book of Successful In-Person Cold Calling: The HITMAN’S 15 Steps To Close Multi-Million Dollar Corporate Clients by Amazon.com

Learn more 👉🏼

https://www.amazon.com/dp/1950326381/ref=cm_sw_em_r_mt_dp_V93NFbM2S4JC0

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Sponsored by:

Sales Mastery Society: Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼 www.salesmasterysociety.com

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊

Selling to Her - grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
6-Figure Blueprint - With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
Turn “I Can’t Afford It.” Into “Sign Me Up!” - Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
Top 5 Secrets To More YES’es - Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you're done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

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