Apr 21, 2020
In this episode, I speak to my
good friend and client, Ebony Williams, a personal trainer,
certified holistic nutritionist and a thyroid disease coach. She’s
on a mission to help individuals. Specifically women learn how to
live healthy, happy lives through food, fitness and fun. She also
works as a supervisor at John Hopkins Medicine in the Company
Information Systems, Education Department.
We talked about so many
different pieces that are related to sales, including why she
struggled to sell, even though she was a door to door salesman back
in New York (which I didn’t know about until this conversation!)
and how she got serious about her business in a whole new,
different way.
Ebony also shares about how she
is currently making more
sales, even now during times of crisis, why she needed to get so serious about selling
and what happened so she could live that happy, healthy, joy-filled
life for herself.
Biggest Takeaways:
- There
are a lot of folks who are watching and doing everything behind the
scenes to really pay attention to you. They're not the ones who
comment or respond back to you. They're not always the ones that
are liking your content or showing up or the most vocal. Are you
consistent? Are you actually in integrity with what you do and you
say and you are? That's really important for all of us to remember
now as we do the work that we do and as we're selling.
- My
audience is the most valuable asset that I have. I asked some
questions like, “Hey, what do you think about this? Is there
something that you're struggling with?” And they tell me. If I'm
going to create something, I ask them first. There has been a lot
of market research to see what they want and need. That’s how I've
developed all of my products and services.
- One
of the things that I needed to let go of was realizing that it
wasn't about me. The more I put time and energy and thinking about
that one person that I would serve, the easier it became, the more
fun I started to have. When you turn your focus outward instead of
inwards, things just shift and they just start to “happen” for
you.
Highlights:
- Why
Ebony took the leap to start her own business even when she still
has her 9-5 job [01:51]
- How
she got serious about her business in a whole new, different way
after realizing that her business was turning into an expensive
hobby [07:07]
- Why
she made the decision to live happy, healthy, joy-filled life for
herself when everything was falling apart [24:31]
- What
happened when Ebony made the decision to learn how to sell
[28:29]
- How
to set boundaries and recognize that your time is valuable
[39:13]
- How
Ebony has sold and made money on every single thing that she has
put out [45:10]
Bonus Resource:
Top 5 Secrets To Get More YES’es -
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only shared with my premium VIP 1:1 clients paying multiple 5
figures. Learn how to turn connections into conversations and
conversations into a waitlist of dream clients. Grab your very own copy and start hearing more
YES’es on your sales calls.
Join Sell With More Ease:
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on tire kickers and desire to increase the closing rate on your
sales calls and get your dream clients to work with you so that you
can grow and scale your business faster than you ever have,
click here to join
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